The Teton Raptor Center is a small nonprofit located in Wilson, WY, but their impact and expertise can be measured on a National scale. They track the region’s raptor population as well as provide critical rehabilitation and medical services to injured birds of prey. Nationally, they distribute protective chimney caps for pit toilets – an initiative that dramatically reduces the number of trapped and injured birds.

Working with a small budget, Orijin was able to conduct an efficient internal and stakeholder learning process, in order to inform the development of a new visual identity. After delivering a style guide for their team to reference, as well as a digital library of assets and collateral, the TRC embraced the new look and began an enthusiastic roll-out.

The fresh look appeals to the many children of the TRC audience, but remains trustworthy and worthy of the reputable research and leadership of the organization. A more clear organization of TRC values and programs visually has led to a more clear understanding by the public of the TRC mission, impact and offering. Orijin continues to consult with TRC, producing videos and assisting with new asset creation as needed.