A Classic Jackson Hole Brand
JD High Country
Outfitters
A site that works for the whole team, not against them: How a new site re-positioned a local retailer as a leader and supported sales across a thin staff.
The Challenge:
JDHC Outfitters has been a staple of the Jackson outdoor scene for over 50 years. However, with new big-box gear stores and increasing competition online, JDHCO needed to re-establish their shop and expertise among locals and visitors alike. Strong SEO and visibility online for their strongest areas of expertise has shown a measurable increase in site traffic, store traffic, and online sales.
OUtcomes:
Orijin conducted a brand and competitor audit to identify where JDHCO could amplify a resonant message with target customers in the Jackson landscape. Orijin re-organized the website to speak directly to the strongest customers -- hunters, anglers, and tourists, and visually updated the brand and logo. The new site puts helpful information up-front, with clear calls to action, and rich, relevant content.
The site is also a full-fledged online store, promoting and selling 50th anniversary merchandise. It connects fully with JDHCO’s existing shipping account, manages all inventory, and communicates with customers. Staff love it because of how easy it is to manage product pages and inventory, individually or in bulk.
To stand out, Orijin created a season-specific activity map of the the valley, engaging visitors with a helpful resource and establishing JDHCO as the go-to for trip information. Importantly, this piece also educates visitors and locals about important land-use regulations, seasonal closures, permit processes, and provides direct-link access to land management agencies.
Helpful content = Strong SEO
Orijin worked with JDHCO to create a novel, all-in-one interactive map to help visitors and customers learn more about getting outside in Jackson Hole. This type of interactive and helpful content is a strategy to elevate the brand and improve their ranking in common search results related to getting outside in Jackson Hole.
It also stays true to the brand's 50 years of responsible stewardship. In sharing information on what to do and where to go, we can educate visitors about closures, permits, responsible use, trail and river etiquette, and more.
Orijin's impact
For a brick and mortar retailer, websites can seem secondary to providing a great shop experience. The new JDHCO site has greatly improved search visibility online with strong SEO across Google and product category pages. The back-end of the site is an easy-to-use singular hub for client communications (Fishing reports! Fly tying workshops!), social media posting, eCommerce management, and more. It has simplified operations and consolidated their online presence and tools under one, future-oriented roof.
